Fall 1974 // Volume 12 // Number 3

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Note: The articles in this issue are available only online in PDF format. To view them, you must have Adobe Acrobat Reader installed on your computer. Acrobat Reader is available for free at http://www.adobe.com/products/acrobat/readstep.html.

Editor's Page

Editor's Page (pdf)
Patrick J. Borich

Feature Articles

How Community Leaders View Extension (pdf)
Gwenna Moss
This study focuses on finding out how leaders in three small communities view Extension. The results tell us that community leaders see the importance of Extension primarily as it comtributes to the economic development of their communities. This economic orientation is reflected in what the leaders know about Extension programs, their opinions on which programs are most important, and their perceptions of the developmental needs of their communities. The author discusses implications for Extension and outlines some strategies that Extension might use in working with these community leaders.

Identifying Extension Opinion Leaders (pdf)
Barbara F. Schock, Lillian B. Matthews
The authors report the results of research aimed at determining who adopts home practices from published information and to what extent these practices are passed on to others. The study used a published series of leaflets entitled "Facts About Fabrics," and tried to identify early, majority, and late adopters as well as opinion leaders of home sewing practices. The study helps explain who uses our published material and suggests where limited publication resources might best be used.

Group Cohesion: Key to Program Planning (pdf)
James L. Smith
Group cohesion refers to the attraction the group holds for the member. This author details the possible reasons people participate in groups and the importance that group cohesion has for active participation. He details methods for Extension professionals to use the concept of group cohesion in helping a group achieve its goals. A reading of this study should help you when you organize your next group.

The Challenge-- The Specialist's Part in Program Planning (pdf)
Jacquelyn Yep
The state Extension specialist is often forgotten when discussion is held on Extension program planning. This author-specialist tries to identify a model for use by all specialists in developing state-level programs. The model was developed specifically for textiles and clothing; however, it identifies implications for total state Extension program planning. How do you think this model supports or inhibits program planning by county extension professionals.

Extension and the Practicing Veterinarian (pdf)
G. W. Meyerholz
In order for extension programs of veterinary medicine to succeed, good relationships are needed among university veterinarians, practicing local veterinarians, county Extension agents and the clientele. This author attempts to define some roles and relationships and offer some suggestions for improvement of relationships to increase effectiveness of the Extension educational programs.

Research in Brief

Television and the Family
C. Martin

Newsletters and Knowledge
H. Long

Adults Perform Better on Realistic Tasks
H. Long

Testing Leaders
D. Stormer

Six All-Black Towns Studied
F. Richards/span>

The Task Force Approach of Determining Community Needs
D. Blackburn

"Taboo Communication and Social Change: Family Planning in Asia, and Some Suggested Modification in the Classical Diffusion Model"
D. Blackburn

"Factors Affecting the Allocation of County Resources to Area Specialists in Agriculture in Kansas"
C. Trent

Unmet Needs of Adult Participants in Selected Textiles and Clothing Classes
I. Beavers

"Participation Factors and Educational Needs Associated with the Iowa State University Alumni Continuing Education Seminars"
I. Beavers

Points of View

Epsilon Sigma Phi
Ann E. Thompson, Ronald P. Brady

Shooting from the Lip
Jim Bromley

Idea Corner

Extension's Role in Beautification Programs
James A. Christenson

Retired Chefs Unlimited
Rita Ruff

Book Reviews (pdf)

Groups: Theory and Experience. Rodney W. Napier and Matti K. Gershenfield. Boston, Massachusetts: Houghton Mifflin Company, 1973. 305 pp.
Don W. Rapp

Introduction in the Cooperative Extension Service. H. C. Sanders. Baton Rouge, Lousiana: Louisiana State University and Agricultural and Mechanical College, 1972. 152 pp. No price given.
James M. Kincaid, Jr.

Learning Is For Life. Raymond M. Rigdon, Nashville, Tennessee Broadman Press, 1971. 128 pp. No price Given
H. Mason Atwood

Abstracts (pdf)

An Inquiry Into the Uses of Instructional Technology. James W. Armsey and Norman c. Dahl. New York, New York: Ford Foundation, 1973. 113 pp. $2.00 (paper).

Black Community Control: A Study of Transition in a Texas Ghetto. Joyce E. Williams. New York, New York: Praeger Publishers, Inc., 1973. 278 pp. $17.50.

Beyond the Information Given: Studies in Psychology of Knowing. Jerome S. Bruner with Jeremy M. Anglin, eds. New York, New York: W. W. Norton & Company, Inc., 1973. 502 pp. $4.50 (paper).

Face To Face. Gerard Egan. Monteray, California: Brooks/Cole Publishing Company, 1973. 162 pp. $3.50 (paper).

Group Training Techniques. M. L. Berger and P. J. Berger, eds. New York, New York: John Wiley & Sons, 1973. 191 pp. $10.50.

Human Development in an Urban Age. Theron Alexander. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1973. 336 pp. $10.00.

Human Relations in Administration. 4th ed. Robert dudin, ed. Englewood Cliffs, New Jersey: Prentice- Hall, 1974. 640 pp. $12.95.

Urban Planning in the 1960's: A Design for Irrelevancy. Marshall Kaplan. New York, New York: Praeger Publishers, Inc., 130 pp. $14.00.