Fall 1969 // Volume 7 // Number 3

Previous Issue Back Issues Next Issue Toggle Abstracts On or Off

Note: The articles in this issue are available only online in PDF format. To view them, you must have Adobe Acrobat Reader installed on your computer. Acrobat Reader is available for free at http://www.adobe.com/products/acrobat/readstep.html.

Point of View

Point of View(pdf)

Feature Articles

A Merger of Extension: West Virginia (pdf)
Mohammad A. Douglah, Howard A. Shriver
The following reports a study of the perceptions and attitudes of county personnel to a merged Extension Service. According to the Joint Study Committee, if Cooperative Extension is to achieve the goals outlined in A People and a Spirit it must have some arrangement for university-wide support. "Some provision also should be made for coordinating the entire extension effort of the institution...The administrative arrangements within the university should not only permit but facilitate and encourage the channeling of all relevant university disciplines to the Cooperative Extension Service." --The editor.

Urbanization of Rural America Alters Extension Responsibilities (pdf)
C.E. Bishop
There is some question whether Cooperative Extension's thrust, image, and personnel orientation are sufficiently flexible to permit it to function effectively in the role ascribed by the Joint USDA/NASULGC Extension Study Committee. A perspective to this conclusion, as it relates to Extension's potential contribution to present-day rural poverty situation, is provided in this paper. This is accomplished by identifying the emphases and describing the settings for two comprehensive national reports (the American Country Life Commission Report of 1909 and the 1967 Report of the National Advisory Commission on Rural Poverty).

Principles of County Administration (pdf)
Robert C. Clark
"The local Cooperative Extension Service office," according to the Joint USDA/NASULGC Extension Study Committee, "should be a place where the individual citizen can obtain information about the total array of problems and services available from federal, state, and local agencies of government, including those of the land-grant universities and colleges." In addition to this aspect of the increasing complexity of the local Extension office, other recommendations of the Committee provide clues as to th magnitude of the job confronting the adminstrator of the local Extension office: e.g., (1) area staffing-- with continued budget contributions from local sources (including cities as well as counties); (2) more staff specialization at county, area, and state levels; (3) substantial numbers of technicians (subprofessionals) and professionals to be added in an increasingly wide variety of areas of program emphases. The following article enumerates and elaborates briefly the generally accepted guidelines (principles) of administration that relate specifically to the county Extension administrator's responsibility for providing leadership for the local staff and expanded program. --The editor.

Specialization and Change in Extension (pdf)
Walter L. Slocum
"In projecting into the 1970's, it is apparent," according to the Joint USDA/NASULGC Extension Study Committee, "That one of the major organizational issues will be staffing at the local level. Patterns of staffing on other than a county basis will need to be seriously considered. With more knowledge calling for greater specialization, area programming may become a more practical approach than county programming. Local offices should be structured on a multi-county basis whenever such an arrangement offers a more efficient means of carrying out programs." The committee recommends that more specialized area agents be employed. Implementing their recommendation (as indeed is being done) could conceivably have long-range implications for the organization and the staff. Some of the possible implications are dealt with in the analysis developed in the article that follows. --The editor

Systems Planning for Extension (pdf)
Ken D. Duft
"The effectiveness of Cooperative Extension Service in achieving its mission," according to the Joint USDA/NASULGC Extension Study Committee, "will be to a large extent determined by how well the staff integrates the entire process of continuing education with an over-all strategy of education." The strategy, according to the Committee, must include planning and preparation. More specifically, the committee states that "as Extension programs expand into new areas and aquire more depth in old ones, there is continuing need for effective integration of research and extension activity..." The demands for such undertakings suggest the need for more systematic means of planning. The author of this article proposes an Extension-research systems approach to planning. --The editor.

Research in Brief (pdf)
Mason E. Miller, editor

Faster Speech?
The Young Single Career Woman as an Audience
A Look at 4-H's Carrot-on-a-Stick
An Agricultural Program Planning Survey

Book Reviews (pdf)

Developing Attitude Toward Learning. By Robert F. Mager, 1968. Available from Fearon Publishers, Palo Alto, California 94306. 104 pp. $2.00.
Glenn A. Klein

For Adults Only: A Lifetime of Learning. By R. Wayne Shute et al., 1968. Available from the Deseret Book Company, Salt Lake City, Utah. 206 pp. $3.50.
James M. Kincaid, Jr.

Behavioral Science Concepts in Case Analysis: The Relationship of Ideas to Management Action. By Renato Tagiuri et al., 1968. Available from Havard Business School, Boston, Massachusetts 02163. 147 pp. $4.00.
Roy E. Hougen

Abstracts (pdf)

Liberal Education Reconsidered: Reflections on Continuing Education for Contemporary Man. James B. Whipple et al., 1969. 114 pp. Available from Syracuse University Press, Syracuse, N.Y. 13210. $2.50.

Extending Cooperative Extension Education to Mexican-American Families: Programs, Methods, and Evaluation (A Report of a Research Study, El Paso, Texas 1962-1967). Daniel C. Pfannstiel and Starley M. Hunter. 96 pp. Available from the Agricultural Extension Service, Texas A & M University, College Station, Texas 77843.

Educational Issues in a Changing Society. Edited by August Kerber and Wilfred R. Smith. 1968 (third edition, revised). 468 pp. Available from Wayne State University Press, Detroit, Michigan 48202. $3.95.

When You Preside. Sidney S. Sutherland. 1969 (fourth edition). 190 pp. Available from the Interstate Printers & Publishers, Inc., Danville, Illinois 61832. $4.95.

The Prediction of Creativity and Achievement. Raymond B. Cattell and H. John Butcher. 1968. 386 pp. Available from The Bobbs-Merrill Company, Inc., Indianapolis, Indiana 46206. $9.00.

Preventive Intervention in Social Work. Ludwig L. Geismar. 1969. 129 pp. Available from ScarecrowPress, Inc., Metuchen, N.J. 08840. $4.00.

Education Evaluation: New Roles, New Means (The Sixty-eighth Yearbook of the National Society for the Study of Education, Part II.) Edited by Ralph W. Tyler. 1969. 409 pp. Available from The University of Chicago Press, Chicago, Illinois 60637. No price listed.

Reasoning with Statistics: Simplified Examples in Communications Research. Frederick Williams. 1968. 182 pp. Available from Holt, Rinehart and Winston, Inc., New York, N.Y. 10017. $4.95.

Neighborhood Organization for Community Action. Edited by John B. Turner. 1968. 220 pp. Available from The National Association of Social Workers, 2 Park Avenue, New York, N.Y. 10016. $2.50.

The Distribution of Authority in Formal Organizations. Gene W. Dalton, Louis B. Barnes, and Abraham Zaleznik. 1968. 229 pp. Available from Division of Research, Harvard Business School, Boston, Massachusetts 02163. $6.00.

This Is Teaching. Lawrence D. Haskew and Jonathon C. McLenson. 1968 (third edition). 496 pp. Available from Scott, Foresman, and Company, Glenview, Illinois 60025. No price listed.

Dimensions of Effective Counseling: Cognitive Flexibility and Psychological Openess in Counselor Selection. Thomas W. Allen and John M. Whiteley. 1968. 192 pp. Available from Charles E. Merrill Publishing Co., Columbus, Ohio 43216. $3.25.

Simulation Games in Learning. Edited by Sarane S. Boocock and E.O. Schild. 1968. 279 pp. Available from Sage Publications, Inc., Beverly Hills, California. No price listed.

Who's Running This Town? Ritchie P. Lowry. Harper Torchbook edition, 1968. 256 pp. Available from Harper & Row, Publishers, Scranton, Pennsylvania 18512. No price listed.

Programming for Disadvantaged Youth. U.G. Word, Jr. 1968. 70 pp. MP 106, Agricultural Extension Service, University of Arkansas, P.O. Box 391, Little Rock, Arkansas 72203.

Communication and Communication Systems in Organization, Management, and Interpersonel Relations. Lee Thayer. 1968. 375 pp. Available from Richard D. Irwin, Inc., Homewood, Illinois 60430. $8.50.