Winter 1964 // Volume 2 // Number 4

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About This Issue

About This Issue
The Editors

Feature Articles

Your Professionalism Shows (pdf)
Paul B. Barger
A Professional who fails to pursue a plan for keeping up is likely soon to be producing far below potential.

The Area Specialist Position (pdf)
Frank S. Zettle
The future of area specialists depends upon the degree to which they become involved in meaningful programs.

Who Will Serve as Youth Leaders? (pdf)
Patrick G. Boyle, Mohammad A. Douglah
Substantial numbers of people are willing who have never served in any youth leadership capacity.

Public Relations in Extension (pdf)
F. L. Ballard
Effective programming under the leadership of competent personnel becomes the basis for meaningful public relations.

A Look at Program Planning (pdf)
R. L. Bruce
We need more solid fact and less assumption, more evidence and less sentiment to make planning effective./span>

Family Development (pdf)
Reuben Hill
The family's age and sex composition makes it a puny and unwieldy group to bring into action on any problem.

Search for Leadership (pdf)
John S. Holik, James H. Claycomb
Varying views of leadership suggest that situations may differ in their demand for kinds of persons to fill leadership positions.

Research in Brief (pdf)
R. L. Bruce, editor

Retention of 4-H Club Members
Retention of Homemakers in Programs
Radio and Television Behavior
Learning Capacity of Adults

Book Reviews (pdf)

Leading Teen-Age Groups. By Dorothy M. Roberts, 1963. Available from Association Press, 291 Broadway, New York 7, N.Y. 254 pp. $3.95.
Bruce Flint

Adult Education Procedures. By Paul Bergevin, Dwight Morris, and Robert M. Smith, 1963. Available from The Seabury Press, Inc., Greenwich, Conn. 245 pp. $6.00.
Joyce Cleveland

Rural Extension at the Crossroads. Edited by J.M.A. Penders, 1963. Available from International Agricultural Centre, Wageningen, The Netherlands. 249 pp. fl 18 (approximately $5.00, U.S. currency).
Fawzi Abdullah

Abstracts (pdf)

Positive and Negative Motivations Toward Work. Frank Friedlander and Eugene Walton. Administrative Science Quarterly, IX (September, 1964), 194-207. Available from Graduate School of Business and Public Administration, Cornell University, Ithaca, N.Y. Single copy $2.00.

Helping Families Manage Their Finances. Home Economics Research Report No. 21, Agriculture Research Service, U.S.D.A. June, 1963. 62 pp. Available from Superintendent of Documents, U. S. Government Printing Office, Washington 25, D.C. 40 cents.

Evaluation for Congruence as a Factor in Adoption Rate of Innovations. Lowell Brandner and Bryant Kearl. Rural Sociology, XXIX (September, 1964), 288-303. Available from Howard M. Sauer, South Dakota State University, Brookings, South Dakota. $8.00 per year.

The Development of Motives and Values in the Child. Leonard Berkowitz. 1964. 114 pp. Available from Basic Books, Publishers, 404 Park Avenue South, New York 16, N.Y. $2.95.

Collected Papers on Administration in Government. Clarence M. Ferguson (ed.). 1964. 150 pp. Available from the National Agricultural Extension Center for Advanced Study, University of Wisconsin, Madison, Wis. 53706. $3.00.

In Defense of Middle-Class Values. James E. Heald. Phi Delta Kappan, XLVI (October, 1964), 81-83. Available from Phi Delta Kappa, Eighth St., and Union Ave., Bloomington, Ind. Single copy 60 cents.

Individual, Family, and Community. Leonard J. Duhl and Antonia Handler Chayes. Journal of Home Economics, LVI (October, 1964), 579-85. Available from American Home Economics Association, 1600 20th St., N.W., Washington, D.C. 20009. Single copy $1.00.

Farm Policy: New Directions. Geoffrey S. Shepherd. 1964. 292 pp. Available from Iowa State University Press, Press Building, Ames, Iowa. $6.95.

Leading the Learning Group. Leadership Pamphlet #18. 1963. 48 pp. Available from Adult Education Association of the U.S.A., 1225 19th St., N.W., Washington, D.C. 20036. 60 cents.

Hidden Costs of Large Size-And How to Avoid Them. Bernard P. Indik and Stanley E. Seashore. Personnel, XLI (March-April, 1964), 16-25. Available from American Management Association, 135 W. 50th Street, New York, N.Y. 10020. Single copy $1.75.

Attitude Change and Social Influence. Arthur R. Cohen. 1964. 156 pp. Available from Basic Books, Publishers, 404 Park Avenue South, New York 16, N.Y. $2.95.

Education Midst Controversy. Edwin O. Haroldsen. Adult Leadership, XIII (September, 1964), 66-68, 83. Available from Adult Education Association of the U.S.A., 1225 19th St., N.W., Washington, D.C. 20036. $5.00 per year domestic.

Open Door to Learning: The Land-Grant System Enters Its Second Century. Herman R. Allen. 1963. 154 pp. Available from the University of Illinois Press, Urbana, Ill. 61803. $5.00.

Research and Investigations in Adult Education. Wilson Thiede and James Draper. Adult Education, XIV (Summer, 1964), 195-225. Available from Adult Education Association of the U.S.A., 1225 19th St., N.W., Washington, D.C. 20036. Single copy $1.25.