Summer 1963 // Volume 1 // Number 2

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About This Issue

About This Issue
The Editors

Feature Articles

A Corporation to Serve the Extension Profession (pdf)
John T. Stone
The success of Extension Journal, Inc. depends upon the benefits that accrue to each reader and subscriber to the journal.

The Adoption Process: Part II (pdf)
Everett M. Rogers
New ideas and potential adopters have identifiable characteristics which appear to affect the diffusion of innovations.

Rural Suburbs and Their People (pdf)
Walter C. McKain, Jr.
Current changes in population structure have an impact on patterns of social behavior which the informal educator must take into account.

fCounty Extension Administration (pdf)
Carl F. Mees
Current trends toward assigning administrative responsibilities to a member of the county staff suggest the need for clarifying what is involved.

Role of the Subject-Matter Specialist (pdf)
T. C. Blalock
Conflicts may arise as specialists attempt to comply with incompatible demands and expectations of state and county personnel.

Individual and Group Behavior in 4-H (pdf)
Bardin H. Nelson
Insights into how individuals and groups function are demanded of the competent informal educator.

Methods in Home Economics Extension (pdf)
Bond L. Bible
Current social and economic changes suggest close scrutiny of teaching methods in terms of characteristics and needs of clientele.

Book Reviews (pdf)

The Human Side of Enterprise. By Douglas McGregor, 1960. Available from McGraw-Hill Book Company, Inc., New York, N.Y. 246 pp. $4.95.
Alan P. Utz, Jr.

An Overview of Adult Education Research. By Edmund deS. Brunner, et al., 1959. Available from the Adult Education Association of the U.S.A., 743 North Wabash Avenue, Chicago 11, Illinois. 278 pp. $4.00.
Alto A. Staughn

How to Control Plant Diseases in the Home and Garden. By Malcolm C. Shurtleff, 1962. Available from Iowa State University Press, Ames, Iowa. 520 pp. $7.50.
M. F. Bunnell, John Keene

Food Becomes You. By Ruth M. Leverton, 1960. Available from Iowa State University Press, Ames, Iowa. 198 pp. $3.50.
Velma B. Johnson

Staffing Decisions in the Cooperative Extension Service. By Alton C. Johnson and Robert W. McCormick, 1962. Available form the National Agricultural Extension Center for Advanced Study, University of Wisconsin, Madison 6, Wis. 88pp. $1.50.
D. Robert Troyer

Abstracts (pdf)

The Hawthorne Effects in Educational Research. Desmond L. Cook. Phi Delta Kappan, XLIV (December, 1962), 116-122. Available from Business Manager, Phi Delta Kappan, Eighth St. and Union Ave., Bloomington, Indiana. Single copy 50 cents.

How Adults Learn. J. R. Kidd. 1959. 324 pp. Available from Association Press, 291 Broadway, New York 7, N.Y. $4.75.

Are Young Adults Educationally Neglected? Andrew Hendrickson. Adult Leadership, XI (January, 1963), 205-206. Available from Adult Education Association of the USA, 743 N. Wabash Ave., Chicago 11, Ill. $5.00 per year, domestic.

The Changing Society and Its Challenges. Helen G. Hurd. Journal of Home Economics, LV (February, 1963), 85-89. Available from American Home Economics Association, 1600 Twentieth Street, N.W., Washington 9, D.C. Single copy $1.00.

Teen-Agers and Their Crowd. James S. Coleman. PTA Magazine, LVI (March, 1962), 4-7. Available from The National Parent-Teacher, 700 North Rush Street, Chicago 11, Ill. Single copy 25 cents.

Sure-Fire Ways to Stunt Your Subordinates' Growth. John R. Quinn. Personnel, XL (January/February, 1963), 44-48. Available from Personnel Magazine, American Management Association, Inc., 1515 Broadway, New York 36, N.Y. Single copy $1.75.

Leadership for Action in Rural Communities. Burton W. Krietlow, E. W. Aiton, and Andrew P. Torrence. 1960. 346 pp. Available from The Interstate Printers and Publishers, Inc., Danville, Ill., $5.00.

Man and His Work. Eli Ginzberg. California Management Review, V (Winter, 1962), 21-28. Available from Periodicals Department, University of California Press, Berkeley 4, California. Single copy $2.00.

Role Consensus and Satisfaction of Extension Advisory Committee Members. Bond L. Bible and Emory J. Brown. Rural Sociology, XXVIII (March, 1963), 81-90. Available from Howard M. Sauer, Secretary-Treasurer, Rural Sociological Society, Department of Rural Sociology, South Dakota State College, Brookings, South Dakota. $8.00 per year.

Training Teachers and Adults. John R. Craddock. Adult Leadeship, XI (March, 1963), 268 and 282.

Aging Farmers and Agricultural Policy. Marion Clawson. Journal of Farm Economics, XLV (February, 1963), 13-30. Available from C. Del Mar Kearl, Department of Agricultural Economics, Cornell University, Ithaca, N.Y. Single copy $2.00.

Increasing Understanding of Public Problems and Policies, 1962. 140 pp. Available in each country and state Extension office and from Farm Foundation, 600 S. Michigan Ave., Chicago 5, Ill.